Pay Per Click – Pros
- You can achieve instant results.
- Your website is guaranteed to be on the first page of Google
- You can choose to display your ads at a specific time of the day/week/month
- PPC allows for accelerated testing of the performance of your website
- PPC can work with websites that have bad free search results
- PPC allows your ad to be displayed on a large amount of keywords
- PPC can target specific geographic locations
- PPC can take users to specific landing pages
Pay Per Click – Cons
- PPC keywords can become very expensive when you are in a competitive industry
- PPC will not work if you don’t have specific landing pages on your website
- PPC needs to be constantly monitored
- PPC needs to be set up by someone who has had some kind of ad words experience
Search Engine Optimisation – Pros
- You can get free clicks through the search engines once your site has been optimised
- You won’t need to manage your free search rankings as closely as your PPC campaign
- SEO allows you to significantly increase the volume of traffic you’re getting
- Your website will get exposure 24 hours a day 7 days a week
- There is a lot of SEO opportunity within industries that are not considered mainstream
- There is a lot of SEO opportunity on a local scale
Search Engine Optimisation – Cons
- SEO can be time consuming up front
- SEO is will not guarantee you first page rankings
- SEO requires your website to be search engine compliant
- Most websites are not SEO compliant and require a rebuild
- Articles, back links and keyword rich content need to be constantly created and updated.
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Article Source: http://EzineArticles.com/?expert=Mitchell_Dawson
Tags: Pay Per Click, Pay Per Click Advertising, pay per click campaign, Search Engine Optimization
